Module Web-308.
 Web Marketing Basics
Chapter 1: Making Money with WWW
- Growth and Changes in the WWW Market
- Market Demographics
- How do People Shop on the Internet
- E-Stores and E-Malls
- Using E-Mail Lists
- Using the Usenet for Marketing
- The Plan for Marketing
- How to Profit from Joint Ventures
Web Marketing Technique
Chapter 2: How to Market Products and Services on the Internet
- Secrets of Marketing
- Guidelines to Marketing
- Evaluating Ideas and Products
- Writing Successful Ads
- Most Powerful Word In Internet Marketing
- Testing Your Strategies
Chapter 3: Marketing on the Usenet
- How Usenet Works
- Rules of Thumb
- Marketing Concepts
- Search Engines for Newsgroups
- How to Set Up Your Browser
Chapter 4: Processing Orders on the Internet
- Regular Checks
- Electronic Checks
- Credit Cards
- Other Payment Methods
Search Engine Optimization (SEO) Basics
Chapter 5: Search Engines and Directories
- Secrets of Search Engines
- Real World Example
- How Search Engine Works
- Search Engine Chart for Web Developers
- Search Assistance Features
- META-TAGS Tutorial
Chapter 6: Defining Head Elements
- Defining Head Elements
- Edit Meta Tags
LAB Objective: Get the practical skills in creating meta-tags utilizing meta-tags within Dreamweaver MX 2004
Copyrights and Law
Chapter 7: Copyrights and Law
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