...Go after the brain-dump sites. Microsoft is a big company with a vast array of legal resources, yet it either can't or won't shut down the several Web sites that blatantly violate its nondisclosure agreement (NDA). The brain-dump sites serve only to help unqualified individuals pass exams. As a result, more certified individuals are on the market, which drives salaries down. However, a more damaging result is that employers now have no simple or sure way to tell whether certified professionals have obtained their certifications legitimately, and that has affected public perception of the certifications. Microsoft must eliminate brain-dump sites if it wants anyone to take its certifications seriously. - Devise more realistic certification exams. Exam questions that often have no basis in reality have engendered several counterproductive trends. For example, many students are turning to study guides, practice exams, and brain-dump Web sites instead of working with and learning from the actual software products. Many are beginning to see Microsoft as a company that's out of touch with what IT professionals do on the job. If Microsoft would use more realistic questions on its certification exams, students could start to rely on hands-on experience to prepare. - Offer a premium certification. Cisco Systems' Cisco Certified Internetwork Expert (CCIE) is a good example of a premium certification that draws professionals seeking the highest challenge and gives employers a way to identify the true experts in the field. Why doesn't Microsoft have a similar certification? The time has come for a "Master MCSE" or something similar that professionals would achieve after passing rigorous hands-on tests. ----Robert S.----